Tetsuya Honda

Tetsuya Honda is the founding Managing Director ofBlueCurrent Japan, a leading strategic PR and influencer marketing boutique agency in the Omnicom portfolio, recognized as a pioneer in next-gen brand strategies in Japan.BlueCurrent advises leading brands from P&G, Kelloggs, Unilever, adidas, Suntory, Uniqlo and GoPro, to name a few.Mr. Honda joined Fleishman Hillard in 1999, a global PRHe launched BlueCurrent Japan as a sister agency in 2006."STRATEGIC PR" published in 2009 created a phenomenon for PR in Japan's business world.His seventh book, "STOP FOOLING YOURSELF: ADVERTISING AND MASS MEDIA DON'T MOVE PEOPLE ANYMORE" ranked number one as Japan's best-selling advertising book of Japan's business world.His seventh book, "STOP FOOLING YOURSELF: ADVERTISING AND MASS MEDIA DON'T MOVE PEOPLE ANYMORE" ranked number one as Japan's best-selling advertising book of 2014.lt;p>