100 million yen
Hiroaki Takita
Printed Media(magazines and books)
Digital Media(Web sites, digital magazines)
Promotion, Events
1-2-1 Nihonbashi Hongokucho, Chuo-ku, Tokyo 103-8345, Japan



Delivering a unique level of accurate, reliable economic and business data and analysis

With a continuous history of 120 years, Toyo Keizai Inc. is a leader in business publishing and a trusted commentator on Japanese politics and economics, always from a liberal perspective.
From magazines such as the Weekly Toyo Keizai, books on economics, management and business, and a variety of other publications, to our online corporate information services, we provide a highly diversified range of business-related content.
In particular, we are trusted by rating agencies worldwide as the sole provider of a vast store of information on all publicly traded companies in Japan, including earnings estimates based on our independent research and analysis.
In the current economic situation, it is essential to be able to map out coming trends by instantly selecting and fitting together the right pieces of information from the flood of data now available. We deliver a range of highly reliable and unique content to meet these needs at a professional level.


For sharper analysis, we stay one step ahead

Weekly Toyo Keizai 120 years have elapsed since the first issue of the Weekly Toyo Keizai in 1895. With the longest history of any weekly magazine in Japan, and the largest total number of issues published of any Japanese magazine, this is a general publication for those who take business seriously.
We only investigate issues that are worth knowing about, and provide both breaking news and sharp analysis. The magazine is an essential tool for executives, businesspeople, analysts and investors. We also publish special editions offering in-depth coverage of a wide range of issues.

Business and investment journals From management and business journals focusing on the concerns of business professionals to guides for general investors, we bring to each of our broad stable of titles a wealth of information, data and a sharp analytical capability.
The main management and business titles in this category are Hitotsubashi Business Review and Think!, in addition to Kabushiki Weekly (Weekly Stocks), which are aimed at investors.


Interpreting the past, present and future, to offer a practical, thought-provoking read

Toyo Keizai Inc. prides itself on its tradition of liberalism. We supply literature that helps readers study the lessons of the past, manage the present, and focus accurately on future trends.
Toyo Keizai books cover a broad spectrum, from issues of democracy and world peace to work and lifestyle guides. Our principal categories are:

  • Economics, focusing on the Japanese economy
  • Business and Management, including illustrated, self-development guides
  • Lifestyle, dealing with health and pension management
  • Academic texts, including writings and theoretical works by economists
  • Society and History, and Large-scale publications, e.g., statistical volumes.

Business Information Service

World-class corporate data for business, investment and career-development

The Kaisha Shikiho (Japan Company Handbook) series The one essential tool for investors and anyone doing business in Japan First published in 1936, the Kaisha Shikiho is Toyo Keizai’flagship data book. Based on meticulous research by our staff, it appears once per quarter, carrying the latest information on Japan’s about 3,700 listed companies. Our highly-regarded earnings estimates are trusted by both investors and professionals at the leading edge of business. We also publish large-print and CD-ROM editions.
The English version, called the Japan Company Handbook, covers about 3,700 companies including the First and Second Sections of the Tokyo Stock Exchange, as well as JASDAQ and other exchanges. Because the Japan Company Handbook is a detailed, accurate translation of the Japanese edition, overseas investors, securities analysts and others following Japanese business regard it as the most trustworthy guide to Japanese companies.
The popular Shikiho series totals six publications, including the Unlisted Company Handbook, Kaisha Shikiho for Pros 500, Yakuin (executive officer listing) Shikiho and Shushoku (employment) Shikiho.

Databank series Providing fast, reliable solutions from accumulated experience in data services Toyo Keizai’Databank series gives you a distillation of the best of our independent research using our vast store of data collated over more than 100 years.
The main titles are Chiiki Keizai Soran (Directory of Regional Economies), Toshi (City & Town) Datapack, Zenkoku Ogata Kouriten Soran (Directory of Large-scale Retail Stores in Japan), Nihon No Kigyo Group (Japanese Corporate Groups), Kaigai Shinshutsu Kigyo Soran (Directory of Japanese Companies Abroad), Gaishikei Kigyo Soran (Directory of Foreign-owned Companies in Japan), and CSR Kigyo Soran (Directory of CSR Corporations). Each title in this series presents its contents in logical, easy-to-reference categories that meet the needs of business professionals.

CD-ROM series Huge volumes of data in compact, easy-to-use, easy-to-store discs Toyo Keizai Inc. compiles and markets many CD-ROM versions of its most popular data publications, including Kaisha Shikiho, Kabuka Chart (Stock price charts), and a compilation of the first two called Toshi no Kamisama (The Investor’Guardian Angel), all of which draw on our various databases.
Each not only serves as a database in itself, but also includes software that enables users to easily search for the information they need and put it to use.

Internet-based product Toyokeizai Online
Toyokeizai Online is a business news site run by Toyo Keizai. It was first introduced in June 2003 as a subscription-based news site. Although the site gained a number of subscribers, Toyo Keizai decided to remake Toyokeizai Online in November 2012 as an all-ad-supported and free-of-charge site. The renewed site, mainly targeting Japanese businesspeople of all ages, focuses on having a variety of news from economy, business, and technology, to lifestyle and culture.
Since the renewal, Toyokeizai Online has seen tremendous growth in page views. It now has about 100 million page views a month and is known as one of the most successful news sites in Japan.

Database sales Supplying the most robust databases in Japanese business to help our clients create winning strategies Since we unveiled Japan’first wholesale price index in 1902, Toyo Keizai Inc. has created vast databases. They are available to financial institutions, universities, think tanks, corporations, and government agencies and ministries.
These databases are the de facto standard in corporate information and earnings estimates in Japan. As a service to help clients create their own databases, we also offer the Toyo Keizai Power Base. This enables easy daily maintenance of earnings estimates and updated balance sheet data, and can be downloaded to PCs using included software.


Corporate advertising that catches the reader’eye

Original joint projects create strong client satisfaction The goals of corporate advertising are diversifying, in line with changes in the business environment in areas such as IR, CSR, corporate branding and recruitment. Given the current dramatic scale of these changes, the advertising industry must be able to tailor services to match the rapid pace of new developments.
We make optimal use of each advertising medium and present project plans that are flexibly geared to client needs. In the case of the Weekly Toyo Keizai, which is celebrating its 110th anniversary, we created original joint projects (“usiness Aspect・and “usiness Core・ which hinged on lead articles of high reader interest effective advertising tailored specifically to our reader profile.

Varied lineup of media capable of meeting a wide range of needs At the same time, our clients appreciate our corporate advertising specials, which take up issues of reader interest in a timely way using easy-to-follow page layouts and top-quality writers, including document request services that employ both post-cards and the Internet.
In addition to meeting client needs through our varied lineup of titles such as Kaisha Shikiho, Kinyu Business, Hitotsubashi Business Review and Think!, we aim to create still more appealing advertising through ‘composite’ projects drawing on the strengths of a variety of titles and media.

Award and commendation

Working to build a sustainable future for Japan’corporate society

Green Reporting Award and Sustainability Reporting Award Green Reporting Award was created jointly with Green Reporting Forum in 1998 to raise awareness among Japanese corporations of environmental disclosure, and to improve the quality and volume of environmental reporting.
Since then, the number of companies participating in the award program has risen to over 400 in 2009, reflecting increased corporate awareness of environmental issues. In addition, in 2004, we established our groundbreaking Sustainability Reporting Award. We consider this a contribution to the sound evolution of Japan’corporate society.

Ishibashi Tanzan Award In 1980, this award was established by the Toyo Keizai-backed Ishibashi Tanzan Memorial Foundation, in lasting recognition of the invaluable ideas and contributions of Ishibashi Tanzan, the fifth president of Toyo Keizai Inc. The annual award is made for published essays and books dealing with the themes of liberalism, democracy and pacifism, in the political, diplomatic, economic and cultural spheres.

Takahashi Kamekichi Memorial Award The Takahashi Kamekichi Award was established in 1984, with the cooperation of the Takahashi family, in recognition of the achievements of Takahashi Kamekichi, who, after stepping down as Weekly Toyo Keizai executive editor, spent the rest of his lifetime as an opposition economic commentator. Every year we invite contributors to submit essays on specific economic themes and select winners based on original thinking.